since 2015, due to the overall downturn of the market situation and the increase of business pressure, the living space of construction machinery accessory enterprises has become more narrow and difficult.
jia xiaowen, secretary general of the supporting parts branch of china construction machinery industry association, analyzed the current situation of the supporting parts industry with the theme of "innovation and development, adjustment trend, and seeking opportunities in distress" at the recent annual meeting and the general council of the supporting parts industry of china construction machinery industry association.
she pointed out that with the rapid development of the construction machinery industry, as long as a large construction machinery main engine factory can be matched and a long-term supply enterprise can be found, it is equivalent to finding a tree to rely on for a long time. nowadays, the situation of china's construction machinery industry is in a recession, the overall sales volume of products is declining, and the working capital is in a hurry, which makes the accessory enterprises generally fall into a "dilemma". at present, although there are many enterprises in china's construction machinery accessory industry, their strength is weak, and their product types are complex, and their output value is lower than that of the main engine. outstanding performance: loose organizational structure of supporting parts manufacturing enterprises, serious product homogeneity; lack of large enterprises and enterprise groups with independent intellectual property rights, prominent main business and strong core competitiveness. in addition, the following five problems are also obstacles to the development of the industry.
cash flow shortage caused by main engine plant transferring crisis
from 2011 to 2015, the construction machinery industry declined for four consecutive years, resulting in more and more difficulties in the supporting parts industry. on the one hand, due to the expansion before, the capacity is now oversaturated, and the pressure of bank loans is very large. on the other hand, some auxiliary engine factories are not only unable to help the auxiliary parts enterprises through difficulties, but also occupy a large amount of sales payment, and even use the main engine products as payment for goods, which makes the operating burden of the parts enterprises heavier. some spare parts enterprises choose to sacrifice part of their interests and barely support themselves through price reduction and sales. the difficulty of production and operation is almost on the verge of collapse.
low product quality and structural shortage
reliability and durability have always been the hard damage of construction machinery parts in china, and the quality of parts directly affects the life of the whole machine. the independent innovation ability of high-end components of construction machinery in china is weak, and the test method is traditional. most of them are still in the stage of imitating and copying the same kind of foreign products. the reliability and durability of the products are far from that of foreign products. at the same time, there is a general bad trend in the industry. for what products make money, enterprises will make profits through repeated investment and construction of low-end products, which leads to serious homogenization of low-end parts and components, less high-end products with high technology added value, and increasingly prominent contradiction of product structure shortage.
core parts to be broken through
the core components of construction machinery mainly refer to high-end hydraulic components, transmission components, control system and power system, etc. compared with the foreign advanced level, the r & d cycle of key components and systems for domestic construction machinery is 2-3 times of that of foreign similar products, and the durability is 30% - 50% of that of foreign similar products. compared with foreign countries, china's construction machinery accessories started late, and the manufacturing technology of high-end high-pressure plunger type hydraulic motor, hydraulic pump, integral multiple valve components, power shift gearbox, drive axle and other key components of construction machinery has not been fully breakthrough, and now most of the key accessories of the main machine are still purchased from abroad.
vicious competition falls into the strange circle of price war
up to now, china's accessory industry has not formed a competition system conducive to the virtuous circle of the industry. affected by the fierce unfair competition among the whole machine products, the whole machine enterprises pay more attention to the product price than the product quality when purchasing the supporting parts, which leads to the vicious price competition among the supporting parts industry enterprises. in order to win more orders, enterprises will focus more attention on competitors, even if they can't earn money, they will also attack competitors. some companies were forced to fight back and fight a price war. as a result, they fell into a vicious circle of mutual attacks. this will not only cause the industry to put the cart before the horse, but also further drive the development of the enterprise itself to the brink of extinction. in fact, low-cost competition only plays a role of "disruption" in the market, with insufficient success and more failure. low price is always difficult to last long, sooner or later in the face of cost-effective failure.
post market order to be regulated
in the after-sales and post maintenance market, users are widely distributed, dealers vary in size, and parts distribution is not well managed. on the one hand, the original supporting enterprises must accept the pressure from the supporting enterprises of the whole machine. a large number of high-quality products that cannot be digested by the new machine enter the post market at a low price, which intensifies the competition. on the other hand, due to the complexity of product circulation channels and the complexity of various parts brands, driven by interests, fake and shoddy products flood the construction machinery parts market. every year, the industrial and commercial departments in all regions are constantly investigating and punishing fake and shoddy parts, and some industry enterprises are actively participating in the disclosure of counterfeiting events, but the counterfeiting of supporting parts is still prevalent.
opportunity loves the prepared
china's construction machinery accessories industry is responsible for supporting all kinds of construction machinery main engine plants. accessories not only reflect the core technology level of the main engine, but also guarantee the excellent performance of the main engine.
jia xiaowen said that despite the current situation, china's economic growth slows down and china's construction machinery industry